Privacy Policy

Smarter Athlete respects the privacy of its website visitors, in particular their rights regarding the automatic processing of personal data. We have therefore formulated and implemented a policy on complete transparency with our customers regarding the processing of personal data, its purpose(s), and the possibilities to exercise your legal rights in the best possible way.

If you require any additional information about the protection of personal data, please visit the website of the Dutch Data Protection Authority (Autoriteit Persoonsgegevens): https://autoriteitpersoonsgegevens.nl/nl.

Until you accept the use of cookies and other tracking devices, we will not place any non-anonymised analytical cookies and/or tracking cookies on your computer, mobile phone, or tablet.

With continued visits to this website, you accept these terms of use and the use of cookies and other tracking systems, unless we have provided another method of accepting cookies on our website.

The current available version of this privacy policy is the only version that applies while visiting our website, until a new version replaces the current version.

Article 1 – Definitions

  1. Website (hereinafter: “Website”): Smarter Athlete (smarterathlete.nl).
  2. Party responsible for processing personal data (hereinafter: “the controller”): Smarter Athlete, established in Sint-Oedenrode, The Netherlands, Chamber of Commerce number: 50531336.

Article 2 – Access to the website

Access to and use of the website are strictly personal. You will refrain from using the data and information of this website for your own commercial, political, or advertising purposes, as well as for any commercial offers, in particular unsolicited electronic offers.

Article 3 – Website content

All brands, images, texts, comments, illustrations (animated) images, video images, sounds, and all technical applications that can be used to operate this website, and more generally all components used on this website, are protected by intellectual property law. Any reproduction, repetition, use, or modification, by any means whatsoever, of all or part of it, including technical applications, without the prior written permission of the controller, is strictly prohibited. The fact that the controller may not take immediate action against any infringement cannot be considered as tacit consent, nor as a waiver of any right to prosecute the infringing party.

Article 4 – Management of the website

For the purpose of proper management of the site, the controller may at any time:

  • suspend, interrupt, reduce, or decline access to the website for a particular category of visitors;
  • delete any information that may disrupt the functioning of the website or conflicts with national or international laws or is contrary to internet etiquette;
  • make the website temporarily unavailable in order to perform updates.

Article 5 – Responsibilities

  1. The controller is not liable for any failure, disturbance, difficulty, or interruption in the functioning of the website causing the (temporary) inaccessibility of the website or any of its functionalities. You are responsible for the way you seek connection to our website, and for taking all appropriate steps to protect your equipment and data against hazards such as virus attacks on the internet. You are also responsible for which websites you visit and what information you seek.
  2. The controller is not liable for any legal proceedings taken against you because of your use of the website or services accessible via the internet, or for violating the terms of this privacy policy.
  3. The controller is not liable for any damages incurred by you, third parties, or your equipment as a result of your connection to or use of the website, and you will refrain from any subsequent (legal) action against the controller.
  4. If the controller is involved in a dispute because of your (ab)use of this website, it is entitled to (re)claim all subsequent damages from you.

Article 6 – Collection of data

  1. Your personal data is collected by Smarter Athlete.
  2. Personal data means any information relating to an identified or identifiable natural person (“data subject”).
  3. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
  4. The personal data collected on the website is used mainly by Smarter Athlete in order to maintain a (commercial) relationship with you and, if applicable, to process your orders. This data is recorded in an (electronic) register.

Article 7 – Your rights regarding information

  1. Pursuant to Article 13 paragraph 2 sub b GDPR, each data subject has the right to information on and access to, and rectification, erasure, and restriction of processing of their personal data, as well as the right to object to processing and the right to data portability.
  2. You can exercise these rights by contacting us at .
  3. Each request must be accompanied by a copy of a valid ID, signed, and stating the address where we can contact you.
  4. Within one month of the submitted request, you will receive a response from us.
  5. Depending on the complexity and number of requests, this period may be extended to two months.

Article 8 – Legal obligations

  1. In case of infringement of any law or regulation of which a visitor is suspected, and for which authorities require the personal data collected by the controller, this data will be provided to them following an explicit and reasoned request from those authorities, after which the data no longer falls under the protection of this privacy policy.
  2. If information is necessary in order to obtain access to certain features of the website, the controller will indicate the mandatory nature of this information when requesting it.

Article 9 – Collected data and commercial offers

  1. You may receive commercial offers from us. If you do not wish to receive them (anymore), please email us at .
  2. Your personal data may be used by our partners for commercial purposes. If you do not wish this to happen, please email us at .
  3. If you encounter any personal data belonging to other data subjects while visiting our website, you are to refrain from collecting, using, or otherwise acting on it in a way that would infringe the privacy of the data subject(s) in question. The controller is not responsible in these circumstances.

Article 10 – Data retention

Collected data is used and retained for the duration determined by law.

Article 11 – Cookies

  1. A cookie is a small text file placed on the hard drive of your electronic device upon visiting our website. A cookie contains data so you can be recognized as a visitor when you visit our website. It enables us to adjust to your needs and facilitates logging in on our website. When you visit our website, we inform you about the use of cookies. By continuing to use our website, you accept its use, unless we ask permission by other means. Your consent is valid for a period of thirteen months.
  2. We use the following types of cookies on our website:
    • Functional cookies: e.g. session and login cookies, to collect session and login information.
    • Anonymised analytic cookies: to obtain information regarding visits to our website, such as visitor numbers, popular pages, and topics. This allows us to adjust our communication and information to the needs of our visitors. We cannot see who visits our site or from which personal device.
    • Tracking cookies: e.g. advertising cookies intended to show relevant advertisements. By using these cookies we may deduce your personal interests, so that other organisations may show you targeted advertisements when you visit their website. Tracking cookies make profiling possible and treat categories of people differently when targeting advertisements. They usually process personal data.
  3. Specifically, we use the following cookies on our website: Google.
  4. When you visit our website, cookies from the controller and/or third parties may be installed on your equipment.
  5. For more information about using, managing, and deleting cookies for each electronic device, please consult: https://autoriteitpersoonsgegevens.nl/nl/onderwerpen/internet-telefoon-tv-en-post/cookies#faq

Article 12 – Imagery and products offered

You cannot derive any rights from the imagery accompanying any product offered on our website.

Article 13 – Applicable law

These conditions are governed by Dutch law. The court in the district where the controller has its place of business has sole jurisdiction over any dispute regarding these conditions, save where a legal exception applies.

Article 14 – Contact

For questions, product information, or information about the website itself, please contact us at .